ANGELEYE
E-COMMERCE & MARKETING EXECUTIVE
ANGELEYE is a fashion brand, specialising in women's fashion. Working for a small company will grant you experience like no other. My proactive and creative attitude has allowed me to capitalise on different opportunities. In 6 months I managed and designed the switch to Shopify, lead a photoshoot as the Creative Director and organised an event showcasing the latest Autumn/Winter Collection. Day to day, I maintain relations with account managers, upkeep our e-commerce platform and strategise the entire marketing plan.
Campaign imagery was a necessity for us to better appeal and present our brand identity across platforms. I took the initiative to plan a small shoot using our available resources and a small budget. I swapped my marketing hat for Creative Director (and model) to ideate and lead this photoshoot.
Previously hosted on a bespoke platform, this no longer served company needs. With main goals to be cost effective, user friendly and adaptable, my experience lead me to Shopify. Ideation, initiation and integration were all lead by me. Over the course of 2 weeks, I designed, input the entire product catalogue and co-ordinated a marketing launch plan.
Since launch, I have successfully integrated with Meta, Pinterest, Google, TikTok, MailerLite and wholesale partners. We've successfully held discount events without hassle. Our user experience is streamlined and simple. Internally, we're able to consider new avenues and collaborations while working with a straightforward interface.
Most importantly, my proactivity has already doubled sales in a month of activity.
Before
First Redesign
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